Marketing

MARKETING (542120CW)

Semester Course (1 unit), Grade Level(s): 9-12

Prerequisite: None

This course fulfills the foreign language/CATE unit required for graduation.

This course introduces marketing concepts and examines economic, marketing, and business fundamentals, in addition to the marketing functions of selling, promotion, pricing, and distribution. The standards listed reflect the needs of the local business community. This is the fundamental course in the marketing curriculum and should be taken before specialized marketing courses.